IT’S TIME TO GET REAL — ABOUT THE WORLD, ABOUT BEAUTY AND ABOUT OURSELVES. WE MAY CREATE PRODUCTS, BUT WE GO AGAINST BEAUTY NORMS, BECAUSE BEAUTY IS ANYTHING AND EVERYTHING. IT IS RAW AND REFINED, OLD AND YOUNG, POWERFUL AND PURE—IT EXISTS IN BETWEEN AND WITHIN MOMENTS OF LIFE. WE BELIEVE THAT LESS IS MORE AND THAT A LITTLE LOVE GOES A LONG WAY, BECAUSE WE BELIEVE THE BEST THINGS ALWAYS COME TO YOU NATURALLY.

GET REAL
THIS IS THE REAL THING — AGING IS BEAUTIFUL, THE EARTH NEEDS SAVING, PAIN EXISTS, BUT LOVE CAN HEAL. THAT’S WHY WE DON’T IGNORE THE UGLY SIDE OF BEAUTY, BECAUSE IT ONLY MAKES US WANT TO DO BETTER. WE PRACTICE ABSOLUTE HONESTY, SO YOU CAN HAVE BELIEF IN US AND OUR PRODUCTS. TRENDS ARE FOR FOLLOWERS — WE LEAD WITH THE TRUTH. SKIN IS OUR BUSINESS, BUT SO IS THE BUSINESS OF DOING GOOD.
PURE POWER
OUR INTENTIONS ARE PURE WHEN IT COMES TO MAKING OUR PRODUCTS — TO BRING YOU 100% ARGAN OIL IN ITS MOST POWERFUL FORM. THIS IS THE ALL-IN-ONE IN ONE DROP. THE ONE THAT NOURISHES, PROTECTS AND HYDRATES ON A DEEPER LEVEL TO GO BEYOND SKIN’S SURFACE, RESTORE WHAT’S UNDERNEATH AND AWAKEN YOUR HEART. FROM SEED TO SOIL TO BOTTLE, WE DON’T ADD ANYTHING TO OUR ARGAN OIL — EXCEPT A WHOLE LOT OF LOVE.
100% GOODNESS
WE PRACTICE THE HARD WORK THAT GOES INTO BUILDING AN ETHICAL BRAND. THAT’S WHY WE LIVE A LIFE CONNECTED TO OUR WORLD — TO RESPECT THE SUN, SOIL AND SKY AND TO ALWAYS LOVE ONE ANOTHER. IT’S ABOUT DIGGING DEEP AND NOT BEING AFRAID TO GET OUR HANDS A LITTLE DIRTY TO DO THE RIGHT THING. EARTH FIRST, WOMEN LED, TRUTH IN ACTION, POWERED BY LOVE.
A NOTE
FROM JOSIE

I GREW UP DREAMING BIG. AS A MODEL AND ACTRESS WORKING WITH THE WORLD’S BEST MAKEUP ARTISTS, I WAS TOLD THERE COULD NEVER BE HIGH-PERFORMANCE AND HEALTHFUL BEAUTY PRODUCTS. NOT ONE TO BACK DOWN FROM A CHALLENGE, I KNEW I WANTED TO BE THE PERSON TO SOLVE THIS—AND TO EMPOWER WOMEN ALONG THE WAY. ONCE I DISCOVERED ARGAN OIL, MY PLAN WAS SET IN MOTION. NOW, AS AN ENTREPRENEUR AND LEADER IN WELLNESS, SOCIAL GOOD, AND ENVIRONMENTAL RESPONSIBILITY, I WANT TO RAISE THE BAR FOR HOW BUSINESS IS DONE. IT’S TIME TO MAKE EFFECTIVE AND SAFE BEAUTY ACCESSIBLE FOR EVERYONE.

xo
Josie