Beauty: It's a Force of Nature
Our cosmetics feel deliciously indulgent and luxurious, like a treat you give yourself. And the results are the biggest treat of all—subtle or dramatic, they're often downright transforming. How do we do it? The natural way. Our radical concept is to use a powerhouse of plant-based oils and extracts—including Argan Oil, our star ingredient—to condition, purify, and nourish as they enhance your gorgeousness.
Big Heart, Small Footprint
When it comes to inhabiting the earth, I believe in walking softly and carrying a big lipstick. So JMC favors fair trade practices, sustainably harvested ingredients, and eco-friendly packaging.
We say "thank you" for nature's gifts by collaborating with amazing partners whose work for the common good inspires us. In other words: we're all about beauty that's anything but skin-deep.
City of Hope Cancer Center
My grandma survived cancer, which made the disease very personal to me. JMC teams up with City of Hope, a groundbreaking research, treatment, and education center near us in Los Angeles, to improve the lives of women with cancer while working to end it. We donate a GOGO Instant Natural Volume Argan Mascara to a City of Hope cancer patient for every one purchased. After 5000 mascaras have been donated, we'll give a dollar to City of Hope's Women's Cancer Research for each mascara purchased.
Moroccan Women's Co-ops
Empowering women is my personal passion—a beautiful thing whose time has definitely come. That's why we get all of our Argan Oil from all-female cooperatives in Morocco. These co-ops, set up by the Moroccan government in 2002, give women of rural Morocco a steady income, a fair wage, decent working conditions, and literacy and other education classes that give them freedom and options in a traditionally male-dominated society. Natural beauty, independent women: that's Luxury With a Conscience in a nutshell.
Preserving the Argan Forests
The Moroccan women's cooperatives we partner with don't just empower women—they protect the Argan forests. The beautiful, late blooming Argan tree take 14 years to bear fruit, which is why their oil is so precious and rare, and their preservation so important for beauty and balance. The co-ops we work with are dedicated to responsible harvesting practices and reforestation projects, which - along with environmental protection policies – keep Argan forests and women's jobs safe. To shop for all-natural, 100% Pure Argan products, click here.
Saving the Polar Bears
We cozy up to our endangered furry friends by donating a portion of every package of Bear Naked Wipes sold to the Natural Resources Defense Council's Polar Bear SOS Initiative.
Model Citizen Campaign
I genuinely believe that a single person with courage and determination can shake up the world. JMC's Model Citizen Campaign highlights the work of a different mover and shaker each year, and we donate 10% of the proceeds from a limited-edition product to support their cause.