Josie Maran, Chief Eco Officer of Josie Maran Cosmetics, is a supermodel, an organic beauty expert, and a fiercely passionate ecopreneur. Raised in the San Francisco Bay Area by an artist mom and a green builder dad, Josie inherited a fine appreciation for the beauty of nature, and for natural beauty. “When I compared the artificially glamorous women I saw in magazines to my mom’s authentic glow,” she says, “I realized what true beauty was.”
When naysayers told young Josie that she was too short to be a model, she became determined to prove them wrong. Sure enough, Josie became the face of Guess Jeans, Bebe, and Maybelline, appearing on the covers and in the pages of Vogue, Elle, Glamour, Marie Claire, and Sports Illustrated; acting in movies like The Aviator, Little Black Book, and Van Helsing.
Traveling the world on photo shoots, pregnant with her first child, Josie asked makeup artists for non-toxic, natural cosmetics that would be safe for a pregnant woman and her baby. Once again, Josie was told that her dream was impossible. Once again, she proved the naysayers wrong. On a shoot in the South of France, Josie discovered the “Moroccan miracle moisturizer” that would change her life, and many others. “As soon as I saw what 100% Pure, Organic Argan Oil did for my skin,” Josie says, “I knew that makeup could be beautiful inside and out.”
Equipped with a supermodel’s secret tricks and a nature-loving “eco-preneur’s” vision, Josie created her own signature line of socially and environmentally responsible, Argan Oil-based skincare and cosmetics. She remains the company’s guiding light and hands-on leader, taking an active part in conceiving, developing, and curating the product line, ensuring JMC lives up to its motto: “Luxury With A Conscience.” Partnering with earth-loving, women-empowering organizations, using only the best, purest, and most effective ingredients, packaging products in recyclable and biodegradable containers, Josie Maran Cosmetics embraces eco-friendly practices that embody Josie’s love—for people and for the planet.