What it is: Fortified with argan oil, GOGO Mascara conditions, strengthens, and protects. The patented Triple V brush lets each lash stand on its own, with even coverage and flawless definition. No clumping, no running. One coat gives you curly, lush lashes that stick with you through the long haul.
Why I love it: This one’s especially close to my heart: not only does it make good lashes great—it’s a great way to give back to women like my grandma who have been affected by cancer. Every GOGO purchased generates a donation to City of Hope, a leading cancer research, treatment, and education institution outside Los Angeles.
What’s in it: Protein-rich 100% Pure Argan Oil is the gift that keeps on giving, hydrating and supporting lash growth with each application.
What’s not in it: Nothing that lashes out at your health or the planet’s. No eye-irritating synthetic fragrances, no tear-inducing parabens.
How I use it: I brush it onto my upper and lower lashes for a thick, defined, eye-popping fringe. Pair it with my Magic Marker Cheek and Lip Stain and you’ve got a recipe for all-day drama—the good kind.
Aqua (Water)**, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax**, Dilinoleic Acid/Propanediol Copolymer, Glyceryl Stearate, Stearic Acid, Oleic Acid, Polyvinyl Alcohol, Tromethamine, Kaolin**, PVP, Argania Spinosa (Argan) Kernel Oil**, Beeswax (Cera Alba)**, Hydroxyethyl Cellulose, Stearyl Palmitate, Aloe Barbadensis (Leaf) Extract**, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol, Laureth-4, Panthenol, Simethicone, Sodium Carboxymethylcellulose. MAY CONTAIN: Mica (CI 77019), Iron Oxide (CI 77499), Black 2**.
*Certified Organic Ingredient
Posted by Leah
I normally do not like black mascara and usually do not buy it if I can find another color--but had to try this one. It was very nice and did not look harsh in the black--did not clump and looked natural and easy to apply more if I wanted a second coat to the outside lashes. Doesn't look crunchy or give me the spider eyes as I have long lashes A+ I would LOVE to see other colors however like navy, espresso......
Posted by Mahtab
I love this mascara for everyday use. My lashes are soft when I wear this compared to other mascaras and it is easy to take off. I don't wear it if I am looking for a more dramatic look, or a night out, but I wear it for daytime everyday and love it for that.
Posted by Heather
It goes on evenly and smoothly. It doesn't clump (you literally cannot accidentally give yourself those awful spider-leg eyelashes with it). It doesn't flake or otherwise irritate eyes. It looks as perfect at the end of the day as it does at the beginning. A mascara that's this easy is impossible, and yet here it is. Love love love it.
Posted by Teri
I love, love, love this mascara..it goes on beautifully - NEVER clumps, stays put throughout the day but removes easily too. Plus no matter how many coats you apply your lashes look and feel amazingly soft and silky. Hands down the best mascara I have ever found!