Growing up with an artist mom and green builder dad in Northern California, I was taught that no dream was too crazy to come true. As a kid, when I saw my first model twirling around in a mascara commercial, I decided that modeling was my dream. And even though I was told I was too short, I made that dream come true.
Over the next 17 years, I worked with some of the world's best makeup artists. The more I learned about the toxic chemicals in most cosmetics, the more I wondered: did beauty have to be bad for us? Couldn't makeup combine high performance with healthy ingredients? No way, I was told; professional-level performance and a luxe feel require chemicals. In other words, luxury requires not having a conscience.
I couldn't accept that. I wanted cosmetics that embodied luxury and conscience -- cosmetics that were sexy and fun, high quality and organic, effective and good for Mother Earth. Conventional wisdom said "dream on."
So I started dreaming. And when I was introduced to Argan Oil by a woman I met in the South of France -- she was 70, and looked 40 -- and when I saw what pure, organic Argan Oil did for my skin and hair, I knew I'd found the liquid gold that could help me realize my dream.
In 2007 I started Josie Maran Cosmetics, with 100% Pure Argan Oil as my signature ingredient. Today, JMC is a global brand with the motto, "Luxury With a Conscience." We use pure, Fair Trade Argan Oil, grown and harvested responsibly by co-ops of Moroccan women who earn a living wage. We partner with earth-loving, women-empowering organizations, use eco-friendly packaging, and we never stop striving to improve our products and our impact on the world.
When I started modeling, my mom told me something that I try to model for my own daughters. A woman's true beauty, the kind that's real and ageless, comes from happiness and fulfillment, health and confidence.
Here's to looking good, feeling good, and doing good. And remember: if anyone tells you to "dream on," take their advice and start dreaming.